Guide to Tailoring

What you have to keep in mind are the characteristics of a tailored garment, what a jacket always has: a rolled collar, lining, a straight-cuffed sleeve, and a lapel (which is the front of a coat; a continuation of the collar). After understanding what a tailored garment always includes, being familiar with the quality of standards always helps. First off, it should be fashionable and have an attractive fit on you. Having the proper waistline, length, sleeve fullness, and sleeve length appropriate for you and your style. The jacket should fit smoothly over your undergarments but have an appropriate amount of ease for the body movement; making sure that the neckline and the armholes fit your body without gapping or straining. Dart and design details should be properly placed as well as the shoulder length, unless your pattern calls for a dropped shoulder. Besides the fabric, choosing a pattern may be one of the trickiest parts because of the many styles and trends out there. Avoid styles that you have never worn before, choosing one that suits you in a flattering style, length, and fit and select a pattern designed for tailoring, Make sure to buy the same size your normally would because companies already add in the ease for people sewing with heavy or thick fabrics. If you want to be extra cautious you can add â€Å"in-case† seams on the existing pattern. There are other fitting techniques and alterations you can do if your jacket doesn’t fit right. If it is too big, you can include or increase the size of the darts, fold out excess fullness/fabric to make an area smaller, redraw darts and/or seam lines, or slash and overlap the fabric to decrease dimensions. If your jacket is too small, you can slash and spread the fabric to increase dimensions, decrease the size of the darts or take them out altogether, or just add fabric. Although if your jacket is too small, it may not have the desired look that you want after the alterations, so be careful. Lastly is the fabric, another hard part. The very first thing that you want to do is choose a fabric that is appropriate for the style you have chosen. You want a fabric that is heavy enough to give your garment body and shape but one that can also be molded (can be tailored easy). Be aware of fabric nap (so stripes/prints/patterns). You can use these fabrics but make sure you buy enough so that everything matches. Keep in mind that when all the fabrics are put together, you want your garment to look natural and not to stiff.

Meat Industry Essay

People all over the world eat meat for its nutritional value and taste. The United States Department of Agriculture reports that in the year 2011 people in the U.S consumed 25.6 billion pounds of beef. Most of this meat was produced in America. A Holistic approach to food production is important in order to improve the quality of beef. What we feed our cattle, the housing conditions and the slaughter procedure directly impacts our food. What the farmers feed cattle directly affects the quality of beef for the consumer. The cow has many more benefits from eating grass than being fed corn. It is a lot healthier for cows to consume grass because that is what their stomachs are made for. The stomachs have three sections that are made specifically for digesting grass (Healthy Theory -Corn-Fed Vs. Grass-Fed Beef). Today, most cows are put on a diet that is based on corn. The cows used to be fed grass and roam free but since than there have been changes. The idea about feeding cattle grain began during World War II. It all started when farmers were producing more grain than the American population could handle, so the rest of it was fed to cows. It was discovered that feeding a cow different types of grains fattened them up a lot faster than when cows were consuming grass. With a grass fed diet, it takes cows about five years to reach 1,200 pounds. However, with the grain-based diet it takes a cow about 390 days to get to a reachable weight for slaughter (Healthy Theory -Corn-Fed Vs. Grass-Fed Beef). Also, the producer benefits more from feeding his cows corn because it is cheaper than grass. Therefore, a diet based on corn is more cost effective but the quality of meat has less nutritional value (Why Grass Fed- Health Benefits of Grass Fed Beef). The consumer benefits more from meat that comes from cows that consume grass rather than in-taking different types of grains. The cow is a lot healthier and happier when it is eating grass, which results in higher quality meat. Since cows’ stomachs are meant to break down grass, a corn based diet causes changes in the digestion of a cow leading to serious health problems, such as diarrhea, ulcers, and a weakened immune system. As a result of these issues, the cows are given antibiotics to help prevent this from occurring, which makes the meat unhealthier (Healthy Theory -Corn-Fed Vs. Grass-Fed Beef). Another huge topic of concern is the disregard of animal welfare. These animals aren’t being cared for and they are treated as units of production (Learn About The Issues). In order to fatten up cows in time for slaughter, many farmers put them in feedlots. The conditions these cows go through are unbearable. As many cows as possible are crammed into each pen. The result of this is massive amounts of waste covering the animals living space (The Issues Animal Welfare). This causes the air to be unhealthy and creates many gases and diseases that aren’t wanted. During the whole time the cows are in the feedlot they are breathing in methane gas. Large amounts of methane are bad for animals because it takes away oxygen from the air, which can affect the central nervous system (2- Health Effects of Methane). The alternative is a more holistic way, which allows the cattle to roam around freely on huge pastures until they get fat enough to get slaughtered. In the United States, animal welfare is being ignored, because cows are being treated in a cruel and unhealthy way. When they are living in the feedlots, they are covered with manure and aren’t being cared for. As soon as cows are fat enough to get slaughtered, they are sent to the closest slaughterhouse. On their journey they are faced with heartbreaking situations. They are often transported from 1,200 to 1,500 miles away in scorching hot weather or freezing temperatures. Dr. Lester Friedlander, a former U.S. Department of Agriculture veterinarian inspector said, â€Å"They are crammed onto trucks and go without food or water for days†. When it is cold, they are in the back of a trailer with nothing covering them. As the driver drives sixty miles per hour, cows are being exposed to a variety of extreme weather. Many cows collapse in hot weather. While they are traveling they urinate. After sometime it begins to freeze while their hooves are standing in it. Also, the fur of the cows â€Å"†¦ freezes to the sides of the trucks until workers pry them off with crowbars†(Cow Transport and Slaughter). When the cows get to the slaughterhouse, they are often in bad conditions. Most of them are sick and cannot walk because they are too weak. In order to move weak and injured cows they are dragged along with a bulldozer by a chain around their neck or leg. Even though they are in bad shape, cows are still being used for their meat because it means more money in the producer’s pocket. If some of the cows are able to walk, they are still abused. Workers beat them with a metal rod in order to move them faster (The Humane Society of the United States). Also, before they are killed the cows are lined up to wait for their turn to be stunned so that they will pass out before they get slaughtered. Sometimes the stunning procedure does not work. Ramon Moreno, a slaughterhouse worker has stated that he often has to cut the legs off of cows that are completely conscious. â€Å"They blink. They make noises,† he says. â€Å"The head moves, the eyes are wide and looking around. †¦ They die piece by piece.† If workers try to report that the cows are still alive they risk loosing their jobs (Cow Transport and Slaughter). After cows reach a certain weight they are ready to be slaughtered for meat consumption. The process of turning cows into packed meat can cause the meat to be infected. Before they are slaughtered, cows are cleaned. However, in some cases not well enough. The waste of the cow can get into the processed meat that is being cut by the workers. This can contaminate the meat with E-coli, which is a type of bacteria that can lead to death. â€Å"According to Centers for Disease Control estimates, up to 20,400 cases of E. coli infection and 500 deaths from E-coli disease occur annually in the United St ates† (Escherichia Coli 0157:H7). Another disease that is created in these fast paced industries is mad cow disease. (the issues-slaughterhouses and processing). Mad cow disease affects the cow’s nervous system and it causes the cow to act confused and loose control of the ability to walk (What is Mad Cow Disease). When people eat infected beef they may contract a human version of mad cow disease. It affects the nervous system causing depression and loss of coordination. As it becomes more severe, it causes dementia (The Basics of Mad Cow Disease). With our modern day technology, slaughterhouses are able to kill thousands and thousands of cow’s every day. There are many solutions that can change the food industry to produce their meat in a more animal friendly way. To help cut back more meat being produced in factories, consumers can support local farms by eating food that is grown locally. Holistic farming care for their animals and focus on getting delicious, healthy meat than just producing more and more for profit. The food quality of holistic farmed meat is a lot better because the cows are raised and treated well as opposed to when the animals are abused their whole life. If we really want a change, it is up to Americans to demand that. Currently, laws support the industrial farming methods and lack the attempt of helping small farms grow. An example is that American tax money goes to support research and the operating cost of large food producing companies (Learn About the Issues). In order for there to be a change, citizens need to become aware of the process. Change will happen by the consumer supporting politicians who are looking to change the food industry. Consequently, producers would need to be more focused on the care of the animals than earning as much money as possible. What American farmers feed their cattle, where they raise them and how they get slaughtered directly impacts the quality of our food. It is important for consumers to be aware of the United States food industry because there is so much more behind the food brought to you in the supermarket. If the consumer buys meat that is produced holistically, and legislation puts focus on the care of animals, the food industry will be forced to improve their methods.

Australian Education Growing In University †Myassignmenhelp.Com

Discuss About the Australian Education Growing In University? Competitive business environment is significant for the business organizations regarding gain the competitive advantage. The main of this marketing plan is to analyse the marketing and competitive environment of the CQ University. Though, different external environment factors are considerable for the University for increasing the global presence towards the different competitors. At the same time, it may create the problem for the University brand while applying the competitive strategy for measuring the academic performance of the students. On the other hand, University analyses the different external factors for evaluating the marketing and environmental analysis like PEST analysis, competitor analysis, segmentation and targeting, SWOT analysis, value and brand positioning, marketing mix strategy, and budget allocation. Consequently, these external factors may help to improve the University performance and environment. CQ University is the one of the largest regional University of the Australia, which is situated in the North Rockhampton, Australia. Over more than 35000 students are registered in the University in various programs (CQ University Australia, 2017). Though, University provides more than 300 courses in 25 campuses in more than 20 locations. This indicates the goodwill of the University is strong in the Australian education sector. In doing so, University rejoices the 25 years anniversary as a regional University in the Australia. Moreover, it provides the flexible study environment to their students so that it can improve their learning’s and skills. On the other hand, University offers various academic courses like research, graduate, post graduate, and vocational courses. In order to provide better education and training, University amalgamate in 2014 with CQ TAFE. Moreover, University is also focused towards the research activities through collaboration and partnership with t he community and industry. In this manner, University achieved an award of Excellence in Research Australia (ERA) in 2015 (CQ University Australia, 2017). Instead of this, University future marketing plan is to conduct the various courses and research activities through distance learning. Marketing plan of CQ University is to enlarge the student skills and knowledge thereby; they can easily face the future global challenges. Similarly, there are different factors, which are increasing the demand of CQ University such as it provides the good learning to their students through the highly experienced tutors (Kassens-Noor, 2016). Concurrently, University supports in different online vocational courses, conduct training programs, and conduct various research activities. Here analyze the market summary and demand estimation of CQ University trend Above diagram depicts the student admission ratio in the CQ University. It shows the ratio of graduate and postgraduate students are continuously rising. It indicates that the enrollment of international and local students may get a rise in the future in different academic programs. Thereby, it helps to increase the market share of the University as well as it raises the opportunity for quality education in the Australia (Braun, et al., 2014). However, University facilitates to provide the good learning environment to their students, which will help to create more demand towards the different programs of University. At the same time, University provides the different research activities, online courses and vocational courses, which will quite helpful to attract more students towards them. CQ University is the leading regional University in Australia. In order to increase the academic courses, University should identify the people who have an interest in higher studies.   Further, the target market of the University should be domestic and meritorious students. Concerning this, University should conduct the advertisement campaign in their neighbourhood countries so that it can retain and attracts the more students (Hemsley-Brown and Oplatka, 2015). Likewise, University marketing plan is to achieve the target of 50000 students across the global. This can be done through the students studying in the school and other sources.   Moreover, Australian education sector is continuously rising. Thus, it can be said that University has sufficient space to spread the information across the Australia. Over the years, Australian education is raising thereby, many of neighbouring countries students are getting enrolled in the Australian universities. Concerning this, Australian Bureau of Statistics is also indicated that the no of admission is increasing over the period. Although, 14% Australian adults opting the further higher studies. Here use the PEST analysis for the CQ University in terms of analyzing macro environment of the University. Large no of international and local students are enrolled in the Australian University due to effective courses, research activities, and training. Political factor is quite effective for the CQ University, because the stability of the government is existing in the Australia, thereby, government is already invested the $200,000,000 amount annually in order to provide quality education to international as well as domestic students. For this, University can easily invest more in academic activities, social activities, and research and innovation activities (Ho, 2014). On the other hand, economic conditions of the Australia and neighbour countries have been improved. High employment rate is quite effective for the University in terms of large quantity of students registered in different courses (Feng and Liu, 2017). For this, students can easily get the higher education through loans. Australian people having a high living standard, which demonstrates the level of education is high. Higher education level enables the University to retain more students towards the different courses. Concurrently, high literacy rate would be helpful for the University regarding retain more students (Shabanova, et al., 2015). Concerning this, University grants the permission to their students in terms of making the unity inside the diverse classroom. Despite to this, Australian government invests the large amount in the research and innovation, and technology. This will be helpful for the University to spread the information in different campuses as well as it enhances the skills and knowledge of the tutor and students (Ab Talib, et al., 2014). Similarly, University slowly moves towards the digitalized campus. For this, it switches their different courses through the online gateway. This will significantly increase the student’s ratio in the University different campuses. Mean while, University facilitates to provide the Wi-Fi connectivity to their students and tutors in order to teach in a better way as well improves its productivity at the global level. CQ University has effectively provided the learning environment to their students. At the same time, there are different competitors of the CQ University, which provides same courses such as The University of Melbourne, University of Technology Sydney, The University of New South Wales, Victoria University, Western Sydney University, and Australian National University. Despite to this, some global competitors of CQ University is the National University of Malaysia, University of Tokyo, National University of Singapore, and RMIT University. Though, these universities are also competing with each other regarding same courses for gaining more market share in Australia (Fleisher and Bensoussan, 2015). In order to take a competitive advantage, University offers the distance education and research courses through online to their students, which can be helpful to increase the University feasibility (Hollensen, 2015). Similarly, highly qualified and globally staff would be helpful to increase the University presence in the different subject field like natural science, social science, media and communication, engineering and so on. Moreover, University also enjoys the competitive advantage through effective research activities. In the current environment, students of University are satisfied with different running courses. Though, University more focuses towards the social innovations, students empowering, which strengthens the student’s skill and knowledge. Thus, there are some other competitive factors of the University are learning environment, tutor support, effective R & D activities, and good corporate governance (Luxton, et al., 2015). CQ University is also tie up with di fferent universities and industry so as to fulfil the required skills. This can be helpful to increase the student’s employability. Apart from this, the aim of the Australian Universities is to overcome any issues, which may impact on the student academic performances and college campuses. Likewise, Competitors aims to provide every type of academic support and guidance to their students. The objective of the every University is to become the largest Australian University as well as to become the role model of other global universities. On the other hand, promotional marketing of the Universities is to promote the different courses through social media network and other promotional tools, which can be helpful to increase the University presence towards more people (Hubbard, et al., 2014).   Here analyzes the strength, weakness, opportunity, and threat of the CQ University as follows:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   High goodwill of the University  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Provide more than 300 courses on 25 campuses  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award of Excellence in Research Australia (ERA)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tutors support in academic  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Harder to implement changes in different campuses at the same time (Bull, et al., 2016).  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Large competitors regarding same courses  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Different location creates the problem while implementing any new changes  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Australian government support the higher studies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Local schools students may create the opportunity for the University in terms of retaining more students.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   University may face the problem related how student obtain visas for higher studies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fear of losing academic faculty due to a good opportunity (Mackay, et al., 2016). CQ University is one of the largest Australian regional universities, which has created its own brand image across the Australia. Though, there are different factors, which are created the value for the University such as tutor’s support, quality education, learning environment, effective research and innovation, and more than 300 programs (Gengler and Mulvey, 2017). Similarly, University strengthens the skills and capabilities of the students through providing effective teaching methods and training.   In terms of value, University has five values, which underpins the students and staff regarding participation in different campus activities. For this, University design the effective study culture, which creates the develop opportunities for the students. Likewise, effective values enable the University to maintain the good relationship with its stakeholders (Sirianni, et al., 2013). CQ University should participate at a global level in terms of research activities in such a way that it presents good track record. Moreover, it should create the buzz towards its different courses so as to raise its marketing. In context brand positioning, University must create the positive learning environment in such a way that student can easily learn multiple things and raise its skills through other activities. As a result, it can be helpful to improve the quality education and productivity of University, which may positive impacts on the University brand positioning (Khanna, et al., 2014).  Ã‚   Further, CQ University increases the employability and capability of their students through collaboration with different colleges and universities. Thus, above values are significant to raise the brand positioning of the University. Though, effective research innovations and ideas have also generated the values for the community. This can be positive impacts on the brand position of the University. In the current education era in the Australia, the aim of the CQ University is to facilitate to offer the specialize education and conduct various training programs for enhancing the academic performances and students employability. Simultaneously, University has also an aim to coordinate with different sponsorship activities and its suitability, which will be helpful for the students regarding facing the global challenges (Eteokleous, et al., 2016). Moreover, University plan will align the high education programs and conduct the research seminars so as to improve the practical skills of the students. Likewise its plan is to invest the huge amount on extracurricular activities, which helps to raise the sustainability of the University.  Ã‚   On the other hand, promotional objectives of the University for 2018 are to spread the academic excellence of the University of the Australia. Concurrently, the future promotional objective of the CQ University is to attract the international students towards the different academic courses.   Another promotional objective is to build up the corporate image of the University around the world so that more students will enrol. University also reflects his promotional strategy by effectively using the social media (Stelnicki, et al., 2015). This can be helpful for the CQU in terms of his effectively academic excellence.   CQ University is largely based on the traditional approach, it has a large no of Face book followers. Concerning this, approx 62890 followers like the University page on Face book, which has a positive impact on the more people. Marketing mix strategy is significant for the companies while promoting the new products. There are different types of marketing mix strategy that can be used by the CQ University like price, place, promotion, and product (Huang and Sarigà ¶llà ¼, 2014). For this, product shows the different academic courses, which are offered by the University is like graduate, vocational courses, post graduate, PhD Courses, and research. However, pricing strategy of the University is different as per the local and international students. At the same time, University is also fixed the process of different courses through different aptitude exams like GRE, SAT, and GMAT. Further, there are different promotional tools that can be used by the University while promoting the di fferent courses such as a magazine, email, WebPages, Uninews, newspaper, Facebook, online ads, yellow pages, banners and leaflets, and digital signage (Fan, et al., 2015). Thus, these tools are effective to enhance the brand image of the University towards the more people. Similarly, above tools are also helpful to retain more international students in respect of the different academic courses. Along with this, University especially uses the social media for images, which can be helpful to reach out to more students. Further, University is located at North Rockhampton and its main aim is to provide the effective learning to their students in open environment. Thereby, University provides the online platform to their students for registering its name in different academic courses (Armstrong, et al., 2014).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a result, this strategy is effective for the University while promoting the new academic courses. In terms of future marketing strategy, University should take participate in special fairs and college associations, which can be helpful for the students to getting learn more things in the future.   Competitive strategy helps the organization to gain the competitive advantage.   There are a different competitive strategy that can be used by the CQ University such as cost leadership, cost focus, differentiation leadership, and differentiation focus. Therefore, CQ University is used the differentiation strategy, because it helps to target the international and domestic students towards the academic excellence and different more than 300 academic courses. Along with this, it offers the different quality programs and vocational courses, which is significant to strengthen the competitive edge of the University (Santandreu, et al., 2015). This strategy creates the value for the University thereby; student gets attract more and enrolled them.   The following table summarises the media and budget allocation of the CQ University Media and Budget Allocation for 2018 Collaboration with industry and Universities Above table depicts that the media and budget allocation of the CQ University. This indicates the CQ University make the investment plan for future with the help of different media, it means it invest the $40000 in different academic and research activities in 2018. This can be helpful to raise the University presence at the global level (Zhang, et al., 2016). Consequently, it will be quite helpful for the university in terms of more students enrolled in different academic courses. Here analyses the current position of the CQ University through BCG Matrix Above diagram shows the four quadrants of the BCG matrix, this indicates that the CQ University offers the various academic and vocational courses, which comes from the cash cow quadrant. Because of this, University has low growth as compared to other top Universities in Australia. Meanwhile, the market share of the university is high. Though, it has the opportunity to grab the star through effective strategy related to providing the effective student's solutions (Shanbhag, et al., 2016). On the basis of above analysis, it can be examined that the CQ University is leading the regional University of the Australia. It can be analyzed that the more than 35000 students are enrolled in the different courses in 25+ campuses. Simultaneously, tutor support and effective courses would be helpful for the University in terms of attracting more students. It has also analyzed that the marketing mix strategy improves the University growth. Further, all external factors are quite effective for the University in terms of proving quality education as well as retain large students. University gains the competitive advantage through differentiation strategy. University constantly focuses towards the student learning’s and employability, which may help to increase the brand image of University at the global level.   However, it allocates the fixed budget of $40000 for 2018 in terms of more feasibility of University courses and its excellence.   Concurrently, values of Universi ty are quite helpful to maximise the brand positioning. Ab Talib, M. S., Hamid, A. B. A., Zulfakar, M. H., & Jeeva, A. S. (2014). Halal logistics PEST analysis: the Malaysia perspectives.  Asian Social Science,  10(14), pp.119. Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014).  Principles of marketing . Australia: Pearson. 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J., Bitner, M. J., Brown, S. W., & Mandel, N. (2013). Branded service encounters: Strategically aligning employee behavior with the brand positioning.  Journal of Marketing,  77(6), pp.108-123. Stelnicki, A. M., Nordstokke, D. W., & Saklofske, D. H. (2015). Who is the successful university student? An analysis of personal resources.  The Canadian Journal of Higher Education,  45(2), pp.214. Zhang, B. L., Qian, Z. Z., Li, W. Z., Tang, B., Lu, S. L., & Fu, X. (2016). Budget Allocation for Maximizing Viral Advertising in Social Networks.  Journal of Computer Science and Technology,  31(4), pp.759-775.

Cross cultural Essay Example | Topics and Well Written Essays - 1750 words

Cross cultural - Essay Example up of different ethnic groups like â€Å"Baganda 16.9%, Banyakole 9.5%, Basoga 8.4%, Bakiga 6.9%, Iteso 6.4%, Langi 6.1%, Acholi 4.7%, Bagisu 4.6%, Lugbara 4.2%, Bunyoro 2.7%, other 29.6% (2002 census)(cited from CIA.com† Official language: The official national language is English. English is used for all the official purposes in the offices, courts of Law and is part of curriculum at grade schools. The preferred native languages are Ganda or Luganda, Niger Congo languages, Nilo-Saharan Languages, Swahili and Arabic. Literatcy rate for total population is 66.8%. Literacy among man is higher 76.8% than woman 57.7%. Nearest neighbours: Uganda is landlocked by its neighbouring countries. It has Kenya at its East, Sudan at North, Democratic Republic of Congo at West, Rwanda at Southwest and Tanzania at south. It shares its border with Kenya and Tanzania through Lake Victoria. Major trade resources: The country is rich in its natural resources like other African countries. It has mineral deposits of copper and cobalt and reserves of crude oil and natural gas. Economy is largely based on Agriculture sector. The fertile soil and regular rainfall provides appropriate condition for numbers of agricultural products especially coffee, tea and cotton. The export commodities are coffee, fish and fish products, tea, cotton, flowers, horticultural products and gold. The import commodities are capital equipments, vehicles, petroleum, medical supplies and cereals. The natural gas resources are untapped. Political structure: The country is a republic nation. President is chief of state and head of government. President is appointed from the elected legislators by the cabinet. Election takes place in every five year term. President is elected through the popular vote. Due to the presence of different ethnic groups, the culture of Uganda is very diverse. There are sixty five indigenous communities. The communication style in Uganda changes according to the cultural preferences of

Accounting methods Research Paper Example | Topics and Well Written Essays - 750 words

Accounting methods - Research Paper Example â€Å"Implications of IFRS Conversion on US Tax Accounting Methods† is an article written by Christine Turgeon.This paper discusses the impacts of conversion of Generally Accepted Accounting Principles to International Financial Reporting Standards In the view of Turgeon, Rabinowitz, and Wong (2008), IFRS conversion causes a change in book and tax accounting methods which will have a direct effect on the company’s income tax reporting, cash taxes payable, and tax compliance. Many scholars are of the opinion that IFRS conversion would lead to hundreds of book accounting method changes. In contrast, some experts argue that most of these book changes would not result changes in tax accounting methods. However, it has been observed that IFRS conversion mandatorily requires certain changes with tax accounting methods. For instance, IFRS does not allow the use of GAAP and hence it necessitates the mandatory replacement of some old practices such as LIFO method. The tax accoun ting method issues associated with IFRS conversion may cause difficulties to companies’ cash taxes. The IFRS system does not permit the application of LIFO inventory method and this situation may cause the recapture of the tax LIFO reserve over four taxable years even though longer spread periods have been suggested. The structural difference between GAAP and IFRS also creates problems in the leasing process. Accounting practitioners opine that IFRS conversion would hasten the recognition of advance payments.... The IFRS has designed more liberal terms for private companies regarding income tax reporting. On the other hand, it is mandatory for the publicly held companies to adopt IFRS as they issues publicly traded debt securities. Hence, the difficulties related to income tax reporting hurt the public companies more. As discussed earlier, IFRS conversion and thereby the tax accounting method troubles raise a series of complications to companies’ cash taxes. Sometimes, it adversely affects the computation of book tax differences; and such conditions will impede income tax reporting process also. Precisely, public companies are more affected by income tax issues than private firms. 3. Impact of IFRS on college students/professors The IFRS conversion will largely affect professors as well as student groups. To illustrate, as this system’s complete structure has not been framed yet, the IFRS and its features are not included in the academic curriculum. Educational institutions wou ld not include IFRS topic in their academic syllabus until there is a precise assistance from the SEC for large companies and some evidences on what may happen with private companies. Even the accounting professors have no precise idea regarding this concept. Therefore, students do not get an opportunity to assess different strengths and weaknesses of this new idea to distinguish between GAAP and IFRS. It is noticed that even experienced accounting professionals possess little knowledge about the complex features of the IFRS. Since students do not get the basic ideas of IFRS from their primary classes, they will face further difficulties in understanding this method in

Understanding the Concepts Assignment Example | Topics and Well Written Essays - 1000 words

Understanding the Concepts - Assignment Example Understanding the Concepts Quick ratios are the other important ratios for the small business, where the current assets of a business entity, with an exception of the inventories, are compared to the current liabilities to determine how best the business is placed in meeting its current cash payment obligations. Profitability ratios are also vital for a small business, since they help the business determine how much profits it has generated within a specified period of business operation (Bangs, 1992). In so doing, the business understands its performance, ranging from the effectiveness of its operations to how well the business is placed to compete with other businesses of its nature, serving the same market segment. Through the creation of such insights, developed from the analysis of financial ratios, a business makes suitable, tactical and strategic decisions that help it thrive in the market while improving on its operations effectiveness; customer needs satisfaction and profitability (Horcher, 2005). These ratios compares with those applied by large corporations in that, the same ratios are applied by the large corporations for the same reasons, as are for the small businesses. Thus, such ratios are equally important to the managers of large corporations, as they are to the owner managers of small businesses. However, some financial ratios are more appropriate to aid the process of making decisions in large corporations. Such ratios, which are more useful to the managers of large business entities include the debt to asset ratios, which compares the debts that an organization has, to the assets owned by the organization, thus determining how well the organization is placed to meet its debt obligations (Bangs, 1992). Return on asset ratios are the other important ratios for the large corporations. These ratios analyses how the assets of the organization has been generating returns. Such ratios, which are more appropriate for the large corporations, differs from those most suitable for small businesses in that, the financial ratios for larger organizations mostly deals with the assets and the debts owed by the entity, as most of the large organizations owns many assets as well as debt obligations. This is in contrast to the small businesses, which owns fewer assets, and which are mostly financed from the pockets of the owners, making such ratios not very vital for such businesses (Horcher, 2005). Debt financing is mostly applied by business owners who do not have sufficient finances to establish or to finance the operations of their business, yet they prefer to have total control of their business, at the expense of inviting investors into their business, who will take some control. There are various advantages associated with this type of business financing. First, the owner of the business retains the full control of the business, while obtaining the required financing to run the operations of the business (Bangs, 1992). Therefore, the owner of the business reserves the whole privilege of making the business decisions to himself. The other advantage associated with debt financing is the fact that the interest paid by the owner of

The Implications of Global Competitiveness on U.S. Unionization Essay

The Implications of Global Competitiveness on U.S. Unionization - Essay Example This essay discusses that in the late nineteenth century, unions were formed by craftsman or artisans; they had a high degree of autonomy in their political and economic activity The first union was formed by the name â€Å"Federation of Organized Trade and Labor Unions† in the year 1881. This later transformed into â€Å"American Federation of Labor† in 1886. The main objective was to maximize the members of the group and consider the well being of the members of the group. The labor unions are formed unintentionally in the USA; they have become precursor in the US organizations. They are formed out of mutual interest or perceived danger. The latter is always a reason for cohesiveness among workers in an organization. The relation between threat and cohesiveness is hypothetical but linked. Let us take an example from John Fossum’s theory of â€Å"Relationship between threat and Cohesiveness†. According to John A. Fossum, The cohesiveness of a group are of two types: Group Cohesiveness –The group is formed due to similar interest. They tend to behave similarly, as they have a similar thought process, beliefs, norms etc. Class Cohesiveness: The classes of employers and employees are different. The relationship is also very different. As the class consciousness increased, so did the unionization. The practice of labor relation process is governed by the laws incorporated by the organization. The laws incorporated by the organization are universally applicable, as they are a common set of laws used by all organizations. The act was enacted in 1935. This act gave authority to the private sector employees to engage in an organized union activity. It also gave workers the right to select their own representatives and to bargain with their own employees. The employers had no right to intervene in their decision making. Farm workers were debarred from the rights. There was a severe decline in labor unions during the years 1977 to 1987 . This was due to increased competiveness from local and international competitors. In this period the number of US workers in the manufacturing industry declined by 2.6 million, whereas there was a decline of 1.2 million workers from the period 1987 to 1997.

Developing Creativity for Business Essay Example | Topics and Well Written Essays - 3000 words

Developing Creativity for Business - Essay Example Introduction: The concept of creativity involves using and organizing the known information and knowledge in bringing new and innovative ideas out of them. It actually leads to a better and improved understanding of a concept or idea that was existent but needed advancement and steps forward in using it for the betterment of the society as a whole. Maslow had considered his studies based on the concept of creativity and determined two different levels of creativity. Primary creativity according to him is a basis for a new innovation to discover something that would be different from the existent concept. Secondary creativity on the other hand was explained by him as an extension of any discovery that early researchers had made through their studies (Creativity and its importance in business, n.d.). The concept of creativity and innovation is more significant and needed in today’s businesses owing to the increasing levels of competitions among competitors in the world of busine ss. In order to stay ahead of the competitor companies in respect of technological advancements, facing new competitors, as well fulfill the demands and requirements of the customers, organizations need to focus on continuous change and creativity. In other sense, creativity leads to value addition to the service being provided by an organization towards their customers (Degraff, 2006, pp.1-2). Creativity thus involves the use of knowledge, concepts, technology, and business theories towards innovation of any idea for the benefit of the society as a whole. The following chart provides an idea of the concept of creativity as can be applied within an... Marks and Spencer: The Company and its Concept of Creativity Marks and Spencer (M&S) is a leading retailer in the United Kingdom with a very large customer base. The company offers the variety of products including clothing, home products, as well as food. While around 49 percent of the business deals with home products and clothing, the rest of the business provides its customers with the variety of high-quality food products. Also, the company has its focus on the environmental impacts and hence has its eco plan in concern. There are more than 700 retail stores of M&S in the UK itself spreading across the high streets, stations, airports, and other locations. The company is focused on improving its business by serving its customers through original and high-quality products. Their primary creativity lies in their trying to present to the world the products that are unique to their company that they term as ‘Only at M&S. Marks and Spencer is known to be successful for its innovations that the management of the company is concerned about . The status of the company’s success can be learnt from the financial results of the company that it has achieved based on its creative approaches. With the different models as discussed in the study as well as the creativity awareness program based on the problem solving cycle, it can be assumed that the company’s fear might be overcome.If the company plans to provide its customers with online facilities with huge discounts on products, the company also needs to focus on the fact that all customers do not shift to the facility thus affecting the sales of the company.

Interpersonal and Transferable Business Skills NEGOTIATION Essay - 1

Interpersonal and Transferable Business Skills NEGOTIATION - Essay Example Currency exchange rates can fluctuate greatly over time, so it is within the best interests of both parties to come to some kind of arrangement. On the one hand, the Czech manufacturer can still receive ongoing work. At the same time, the American company can pay a fixed rate, something which would make no difference to the Czech manufacturer because of the need to pay in Czech crowns. 2. If negotiation is not an option, then the American company could attempt to take the Czech manufacturer to a tribunal or hearing to resolve the issue. Perhaps the agreement could be renegotiated to take into account that the currency exchange has changed immensely since the agreement was first made and it will continue to do so in the following years to come. A renegotiated contract could include or fixed exchange rate or a stipulation that the exchange rate be looked at on a bi-annual basis. 3. Finally, if all else fails, the American company may have to raise its prices even though this will likely have the knock-on effect of losing some market share to rival competitors. If the company kept losing money, then it may have to shut down, and this would negatively impact the Czech manufacturer because there would be no more work forthcoming. For the relationship to continue, ideally a compromise has to be made. It may be that payments are made in Czech crowns one year and then US dollars the next to make everything fair for both sides. In this situation the ball is really in the Czech manufacturers court because the long-term agreement cannot be broken and the fluctuating exchange rate is of little concern to them. Based on the present situation, there are three options for the Czech manufacturer to choose from: 1. The Czech manufacturer could insist that the American company adhere to the terms of the original deal, which was that they be paid in the local

Contemporary HRM perspective Essay Example | Topics and Well Written Essays - 1250 words

Contemporary HRM perspective - Essay Example I am focusing on management’s role in initiating a change through communication. I will also identify issues faced by employees during change, which can be minimized, and in some cases be eradicated by connecting with employees by creating business intimacies and interpersonal relationships (Paton, 2008). Theoretical Overview I found an article, ‘Strategically Communicating Organizational Change’ by Phillip G. Clampitt and Laurey R. Berk, very interesting and informative. In this article, we get to know how a change can be initiated through communication by a series of plan; Contextual Analysis which identifies reasons for change, Audience Analysis on how employees perceive these changes, and Strategies and tactics to be used by managers in order to introduce a change in an organization (Clampitt & Berk, 1996). In this article, I learnt how important it is that we empower our workforce through effective communication, but I believe the role of Human Resource Depar tment is essential in every organizational setting to determine these communication gaps. The main role of Human Resource Department is to manage the manpower in the organization. ... While going through various studies I have come to notice that, if these employees are showing resistance to change then it will affect the working procedures of the organization and also have a negative influence on meeting their targets or goals. There can be many reasons for this ambivalent attitude. They maybe short of understanding the need for change; they might believe that change could violate organizational goal or working procedures. There could be a lack of trust that change would benefit the individual or organization. This may be due to the fact that most of managers are not very focused on the employee’s reaction towards a change (Burke, 2011). Hence, these fears need to be confronted to the management (Bell & Smith, 2010). Analysis of discussion from experience It is a truth that most organizations only work for their own interests without taking consideration of the behaviors of employees or taking their input or ideas into initiating a change. I believe manage rs should listen to employee grievances. The management needs to be communicative with their employees, especially if any change has to be implemented so that the ambivalent attitudes can be minimized and both parties can work together for better results (Paton, 2008). Even though, while initiating a change, a ground work needs to be done like determining the reasons of the change, the impact of it and other theoretical frameworks that determine a reaction to change but, for me, the most important aspect is being directly involved with the individuals, building a strategy through which both, the management and the employee can attain their maximum potential (Clampitt & Berk,

Teaching Reflection Paper Essay Example for Free

Teaching Reflection Paper Essay Teaching is a unique profession in today’s workplace. It is an occupation that will not give you a promotion very easily based on performance. It is also an occupation that can be seen as something that is not highly enough reimbursed for the impact it has on the lives of young people. A teacher needs an incredible passion for children/adolescents in order to be an effective educator. The way a teacher runs their classroom has the potential to be a huge part of a student’s life and an even greater part in the effect the student has on the kids. There are distinct advantages and disadvantages to the teaching profession. Advantages include working with the children that educators are so passionate about every day and having the chance to meet an incredible amount of new people year after year. Some of the disadvantages are, most obviously to the public eye, salary as well as certain students who are apathetic toward learning or participating. These pros and cons are similar to those that go along with every profession in this country and they require you to strive for the good times and work through the bad ones. Working with children every day can be an incredible experience. Most evidently in elementary schools, kids have such a passion for learning. They love their teacher, they love school, and they love learning new things so they can go home and tell their parents they learned to multiply today. As the students get older, although it is harder to recognize the passion for learning, the ‘aha’ moments are that much more rewarding. There must be no feeling like working through a rough time with a student while they try and try to work through the conflict and seeing it through until the end. The reward a teacher gets from that moment when you see them completely through the problem they were having is unlike anything most people ever experience in their lives. Most people see it in their children but only teachers have the ability to have that same effect on hundreds or thousands of kids over their careers. Salary is certainly an issue in the education profession. It is not fair that people who spend their time shaping students in to the human being they will grow up to be get paid lower than almost all other positions in the country. Outside of people directly affected by these educators, nobody can understand what importance they actually have on the student’s futures. They can make or break their morals, understanding of respect, and even their future grasp on knowledge in general. Without teachers our society would be in an incredible amount of turmoil and it would be in a hole so big it may be irreversible. Working with so many different students can be a life changing experience for not only the students who receive the blessings from the teacher but for the teachers who get so many of their own blessings from their students who unknowingly give and give and give. Meeting new people every year is a great experience. A teacher has the opportunity to meet over one-hundred new people each year. That is not to mention all the kids parents at conferences or any new faces they see in the workplace. Meeting so many people and having an opportunity to impact that many lives is an impossibly awesome situation for educators. Teachers are in a position to drastically improve society of the future and the teachers who actually are extremely passionate toward the kids will certainly be taking steps in the right direction. Student apathy has been an issue for as long as there have been people trying to teach other people. It goes with the job and it is something every educator needs to figure out how to work with and get past. It is an unfortunate part of the profession, but can be seen as an opportunity to work through conflicts and give the students the same respect they need throughout the process. Working through the students who do not want to learn, participate, or even be in the classroom, is a challenge and a blessing. It makes teachers realize how lucky they have been that not every student is like that, or that they still get to have those students who are as passionate about learning as the teacher is about teaching. Although a disadvantage of teaching, student apathy can also put things into perspective in a good way for educators. As teaching becomes a more recognized profession, maybe it will also become more glorious. Even with all the positives to the profession there are certainly enough disadvantages that need to be worked on. The bottom line is it is not a job that someone should just get into because he or she needs a job. It is an occupation that requires patience, understanding, and most importantly passion. It is not a job for everybody but for those who do enjoy the impact they have on the lives of these students it can be the most rewarding experience on the planet.

Global Societies Essay Example for Free

Global Societies Essay Globalization aims to unite the world, and its rapid growth does not create any problems. This process is hindered by a lack of commitment to the ideology of globalization and the lack of a desire to form a global community. Globalization is not restricted to industrialization, modernization and bringing cheap goods into developing nations (Rich). The notion of globalization is often deemed to be synonymous with the process of Americanization. Subsequent to the Second World War and the end of the Cold War, the United States emerged as the sole superpower. The concept of globalization was conceived and sustained by the United States. Under globalization, national interests are transformed into global interests and the concept of nationalist groups is extended. Globalization and its results are criticized by many, due to the greed of some nations that affects the overall performance of globalization (Rich). Similarly, the United Nations International Monetary Fund and the World Bank have been exploited by some wealthy countries. The richest countries can influence these entities as they hold most of the controlling power in them. The United States is one such country and it wields considerable power in international organizations (Rich). Thus, it is true to contend that Americanization has played a major role in the process of globalization. Unprecedented prosperity has been witnessed in the world, due to the twin effects of economic integration and technology. The progress of technological innovation has been outstanding, and with the advent of globalization, there has been a tremendous spurt in such change. The hindrances to international trade are being continuously removed, consequent to the process of market liberalization. The latter process has resulted in enhanced competition, greater efficiency, reduction in costs, increased sophistication and specialization in technology, greater proliferation of technology and business paradigms, and a marked increase in innovativeness (Karagiannis and Witter). Globalization and the spread of information are the principal influencing factors in today’s world. Supporters of these forces claim that they do not provide immediate economic results. They accept that these avenues have significant effect on culture and social domains.Globalization created global consciousness throughout the world (Kluver). Works Cited Karagiannis, Nikolaos and Michael Witter. The Carribean Econmies in an Era of Free Trade. Ashgate Publishing Ltd. ISBN: 0754640701, 2004. P. 71. Kluver, Randy. Globalization, Informatization, and Intercultural Communication. 30 April 2008 http://www. acjournal. org/holdings/vol3/Iss3/spec1/kluver. htm. Rich, Alex K. Counterpoint: Globalization Brings the World Together. Points of View: Globalization (2007): p3-3, 1p; Reading Level (Lexile): 1320; (AN 26614132).

Evolution Of The Contemporary World System Politics Essay

Evolution Of The Contemporary World System Politics Essay Together, all international actors and their interactions with one another form an international system (Papp, 2002). Ironically, international system itself is also a very important body that greatly influences the behaviors and interactions of its creators, especially the states. There is no single global system that dominates the history of mankind. This system always evolves as the realm of power shifts together with the changing in the way that power is demonstrated. Remarkably, the 20th and the early 21st centuries have been a very dynamic period when there were frequent fundamental changes in world politics and international system. The beginning of the 20th century, when states were still the solely crucial players, global affairs were under the Balance of Power System. This system came to an end together with the breakout of the World War I when the perception of balance of power was absent in the mind of state actors. Central power, namely German and Austria-Hungry, attacked the Allied countries consisting of France, Belgium, Serbia and others (Keylor, 2008). After the war, a new but short-lived system emerged, international collective security. Again this ineffective system ended in global conflict, the World War II (Papp, 2002). It was the failure of the League of Nations when Britain and France ignored the German invasion of Poland. Following the horrifying and destructive war, Bipolar System made its appearance in world politics. The new system in which two super powers competed and dominated the international arena. By this time the world has already experienced the terror of nuclear weapon as two bombs were tested and demonstrated in Japan to conclude the war. Some arguments believe that this weapon of mass destruction also did contribute significantly in preventing direct war between the U.S. and USSR, the war that could inevitably end the world as we know today. However, the effect of cold war between the two giants on smaller countries around the world still can be seen as bloody as the wars that came before it. Civil wars and proxy wars in Cambodia, Vietnam, Angola, Afghanistan, Korea peninsular and many other conflicts erupted with the two dominant ideologies acting behind the scene. This bipolar system was the main characteristic of the international affairs until the demise of Soviet Union at the end of 1991 that marked the official conclusion of bipolar world. From then, according to Charles Krauthammer, the United States is now the unchallenged power supported by its Western allies (Krauthammer, 2002). Therefore, the international system now becomes unipolar. Political an d economic powers are the two most important variables in determining the strength of one state. With nuclear warhead and other advanced military technology, naturally, the United States gained significant amount of political power in international arena. More importantly, the U.S. is the world largest single economy thanks to its annum GDP worth of over 10 trillion dollars , more than one-sixth of world GDP (World development indicators, 2010). However, this claim did not address a number of fundamental changes happened even before the bipolar system ended. From the second half of the 20th century, there have been many remarkably and extremely important trends in global politics as well as the international structure. The emergence of nonalignment movement creates the single and stronger voice for the weak and poor states to bargain with the rich and powerful states, especially in the UN General Assembly. It was seen as the North-South conflict. The rise of China, India, and Brazil in their economic and political power is questioning the dominant power and unilateralism of the U.S. in international affairs. For instance, the Chinese economic miracle from the 1970s has put the concrete role of China in global political arena again. China has been busy in advancing its military capability and inserting power and influence globally. The presence of Chinese investment in African sub-continent is the clear manifestation of Sino- expansion going global. From economic perspective, China is building up its economic empire, the process that requires a lot of resources from Africa; nevertheless, looking from political perspective, Africa holds about one-fourth of the UN General Assembly seats. Using power capital in Africa and other area, China can easily control the voting result at the UN. In addition, there are also other emergence of former powers as well such as Japan and Germany. Despite both countries still have limited military capacity in international arena, but as the third largest economy, Japan, and world biggest exporter, Germany, the two giant economic powers are also trying to increase their influences in world politics. As we can see that they have maintain the seat in the United Nation Security Council by using economic power such as bilateral aid. New international actors such as Intergovernmental Organizations like the UN and NATO, regional grouping, the EU and ASEAN, and other International Nongovernmental Organizations like the ILO are also increasing their role in changing the world stage. States cooperate through those INGOs. For instance, through ASEAN, the countries in Southeast Asia are trying to limit the influences of great powers in their region. Even though it has not become powerful enough to achieve all it goal and objective, it surely has change the way in which international relations operate especially for the U.S. when it deals with the countries in Southeast Asia. More importantly, the increasing power of Multinational Corporations and private power capital make the international affairs even more complex because those actors even have great influence in many domestic political affairs of many countries especially the developing countries, but their intention and goal are sole profit, which are so different from the state actor. Advancement of technology, communication, and transportation has helped the transnational social movement possible. From the woman rights groups to environmental advocators, they actively involve in world politics. All of these changes and new actors have made the international system even more complex and complicated with so many level and facets. Understanding this contemporary state of affairs is extremely important for all actors to achieve their survival, goal, and objective. It is even more extremely significant for an actor like a weak state since it is the most vulnerable and sensitive to the decisions made in global affairs and world politics. Cambodia was small and vulnerable country. During French colonial period, Cambodia was isolated from international politics for most of the time; however, at independence, this country faced its most critical challenge that was to survive and prosper in the arena of international political system. Unfortunately, the world politics at that time was not really a peaceful period especially for a newly independent country that has not established strong and stable political system not to mention other wide range of internal problems like economic underdevelopment, unemployment and poverty. Stuck in the middle of cold war between two super powers, the U.S. and USSR, Cambodia understood very clearly that it has no choice but to play its part in the political game of bipolar system. Cambodia started to develop good relation with U.S. and received a lot of aids for its economic development. It also tried not to confront directly with the increasing-power communism. However, things changed ra pidly when the Vietnam War started to spill over Cambodia. Prince Sihanouk cut off relations with the U.S. in 1965 in regard with U.S. bombing in the kingdom and the increase influence of American in Cambodia armed forces (Lum, 2007). This move has put Prince Sihanouk in critical position for the U.S. Despite relation was restored in 1969, the coup led by Lon Nol and backed by the U.S. put a new government in Phnom Penh (Sophat, 2010). This marked the point of deep internal breach between Cambodians who supported Lon Nols regime and those who love the former one. The 30-year civil war began. New government officially declared war against communist Vietnam to please the U.S. However, Lon Nol not only fought the North Vietnam but he also has to deal with Pol Pot, a rapidly increasing Cambodian guerrilla forces supported by communist Vietnam. Then in 1975, the Phnom Penh government collapsed and replaced by Khmer Rouge. Despite the killing in the country, this regime lasted until 1979 when the Vietnam launched full-scaled military attack against Pol Pots regime. After the regime was forced out of power, Cambodia was still struggling in civil war having three fractions backed by different foreign actors fighting along the north and western borders. Khmer Rouge supported by China, and the free Khmer groups gained the support from the U.S. Inside the country, new government has aligned itself with the East block, which was Soviet Union, and maintained a very close relation with Vietnam. The situation more or less remained hostile for another decade. The dark age of Cambodia on ly came into an end in 1993, the election led by the UN has helped unified the country again once again in a very long time. Khmer Rouge was still fighting, but without any support from outside powers, its role was not significant anymore. The history gives one invaluable lesson for Cambodia: to deal with foreign power carefully and be friend with all of them. Cambodia After the 1993 UN-backed election, as small and developing country, Cambodia turned around its foreign policy and welcomed the world for friendship, diplomatic relations, and cooperation. Cambodia has been perusing a very friendly foreign policy with its neighbors, other ASEAN states as well as world great and super powers. Close ties with the West were also soon established. In 1995 and 1995, the United States and Japan agreed to increase foreign aid and investment in Cambodia. Then in 1997, the military conflict between the two ruling political parties resulted in the prolonging of Cambodia admission into ASEAN and the termination of Western aid and investment. Cambodia again turned to Chinese both economic and political support. Having only China as friend is not the best option, Cambodia needed to make as many friends as possible including the West. So the new democratic election was organized in 1998 to please the Western states. The situation started to recover after the formation of coalition government in 1998. Relations with the West resumed. The European Union and Japan announced the reestablishment of economic link with the Kingdom again. In May 1999, finally, Cambodia was officially accepted as the latest member of ASEAN. This has opened way and opportunity for Cambodia to fully engage in regional economic and political conferences. The same year in June, there was a visit by Vietnamese Communist Party officials, and the two countries agreed to end border disputes. However, the tension between Cambodia and Thailand continued. Though the relation was still remain calm until an incident when rioters burned the Thai embassy and several Thai companies operating in Phnom Penh on 29th June, 2003 (Cambodia Foreign policy, 2003). Later the situation was controlled, and after the compensation was paid to Thailand side, the relations between the two countries were normalized. Until 2008, a new conflict erupted over the Preah Vihear Temple and border dispute. As a weaker and smaller country, Cambodia sought multilateral negotiation to settle the problem. Trying to send the case to the UN and ASEAN, the efforts were unsuccessful because Thailand is the close ally with the U.S., which is a member of the UN Security Council and holds veto power. Even worse, Thailand was in its term as the chairman of ASEAN. Cambodias relations with southern neighbor, Vietnam, have been complex but have gradually improved since the 1993 UN-sponsored election. Though, it is a very sensitive over the border issues between the tow countries. In late 2005 both sides ratified the Supplementary Treaty to the 1985 Treaty on the Delimitation of the State Border between Cambodia and Vietnam (Cambodia Foreign Relations, 2009). The planting of border markers began 2006 and are expected to be concluded by late 2008 On economic area, Cambodia experienced rapid growth of over a decade. Cambodia has liberalized its market. It welcomes foreign investment and promotes trade regionally and globally. In 2004, Cambodia also became the member of the WTO. Recognizing the importance of non-state actors, Cambodia also welcomes many of them in building the country. Cambodia is a member the International Monetary Fund (IMF), International Labor Organization (ILO), the World Health Organization (WTO) and the Food and Agricultural Organization (FAO). Civil society has growth rapidly inside the country like Trade Union. The presence of MNC like KFC and other companies is the manifestation of fast growing economy and cultural and social integration to the outside world. Comparing to the past, the current international system is surely better and much more peaceful for Cambodia. To some extent, Cambodia can make a lot of decisions that benefit itself. Almost half a century and before 20 years ago, Cambodia was stuck in the middle of the Cold War, much of its decision was determined by the condition of that time international system. The game played by great powers now seems much more peaceful for Cambodia. Even China, as cited by Chinese official, see that Cambodian enjoy peace process is the example of the benefits of increased cooperation between the US and China (Cambodia slammed in the latest Wikileak Cables, 2010). Being friend with the major powers is the hard lesson Cambodia learn from the past when the country was divided into many fragments fighting internally. Each fraction was supported by different external players. Not only state actor, Cambodia also sees a lot of opportunity with the non-state actors. While listening to the INGOs and NGOs and gaining aids and support form them, the country seems very sensitive to any critics raised by those actors. Cambodia also seems to be more focus on economic policy for the countries development as a whole. Enjoying the peace with the remarkable economic growth for the last decade or so, the future of the Kingdom looks very promising. However, the dynamic of international arena is very certain. The rise of China power in global politics as well in region, even without apparent concern, Cambodia surely comprehends. Despite Cambodia seems to be enjoying internal sovereignty, Cambodia external action is still very limited by the fact that it is a small size with little population, and the governments budget is still rely on external loan and aid. While internal political landscape is changing, what Cambodia can do for now may just try to strengthen its intern al capability and hope that the current situation will last a bit longer.

Releasing the Moment in Clampitt’s Poem Fog Essay -- Clampitt Fog Essa

The photographer sights, clicks, stops; the moment is captured; the vision settles. The poet sights, clicks, begins; the moment is released; the vision starts. Tess Gallagher says, "the poem is always the enemy of the photograph." The art of poetry demands more than external vision; a poem takes the reader outside and inside to see, hear, touch, and feel every detail. In Amy Clampitt’s poem "Fog," she immerses the reader’s senses in the entirety of the moment’s external grace and its secret inner core. Clampitt seeks out what is hidden to the eye. She wants what the camera cannot record. Her subject allows her to show off poetry’s distinct function and strength. Fog obscures, shrouds, limits, dissolves; it defeats sight. "Fog" reveals, illuminates, widens, and intensifies; it gives sight. There is a pleasing poetic irony in Clampitt’s ability to render so present to the mind’s eye precisely what the eyes themselves cannot see at all. "A vagueness comes over everything, / as though proving color and contour / alike dispensable" (Clampitt 610). As things disappear, "the lighthou...

Analysis of an Advertisement Essay -- Rhetorical Analysis

Analysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a bright, sparkling diamond ring that stands out. Underneath of the woman are pictures of four different styles of the diamond right ring. In the middle of the four pictures is the text â€Å"YOUR LEFT HAND LOVES CANDLELIGHT. YOUR RIGHT HAND LOVES THE SPOTLIGHT. YOUR LEFT HAND DE CLARES YOUR COMMITMENT. YOUR RIGHT HAND IS A DECLARATION OF INDEPENDENCE. WOMEN OF THE WORLD RAISE YOUR RIGHT HAND.† After those words are the company’s slogan â€Å"A Diamond Is Forever.† The pictures, text, and slogan of this advertisement work together to make it one that affectively captures the audiences’ attention. The purpose of an advertisement is to sell a product. Clearly, a person flipping through the pages of a magazine will be captured by the sparkling diamond and bold text. The advertisement is simple rather than one that is complex and difficult to understand. And the designer of this ad knows this. There is nothing more appealing to a woman than a sparkling diamond. The sparkling diamond catche... ...her eyes is mesmerizing. For any male, this would pull them right into the ad. Hoping to get the same look from his significant other, he would purchase a diamond for her. Also, the ad demonstrates a diamond as being a symbol of love. By talking about candlelight and commitment, romance and love is brought into perspective. The picture of this ad reminds men that diamonds are what every woman wants and that their love will last forever with a purchase of a diamond. When a reader looks at this ad, he or she is likely to be stunned by it. Its simplicity makes it easy to read and understand. Its boldness grabs your attention. And its slogan allows you to identify with its message on a personal note. Not only does the picture on the ad make diamonds look beautiful and elegant, but also the text and slogan make diamonds seem exotic and powerful.

Essay --

Throughout this semester in philosophy I’ve come to realize one thing for sure, that one thing being that philosophy doesn’t not easily come defined. While reading all the works of Plato one comes to the realization that philosophy as an activity is like trying to see both sides of a door at the same time. There are many different types of doors and way to look at all of them. There are so many different types of ways to define philosophy. Plato had always been worried about the basic philosophical problem of figuring out the art of knowing and living. His goal of the great dialogues was to show the relationship between the soul and the state. This is the compelling theme of the great dialogues; the Republic, Phaedo, Symposium, Phaedrus,and Philebus. In the Republic Plato shows how justice within the individual can best be realized through the likeliness of the operation of justice within the state. Plato continues to set out in his idea of the ideal state. But, he realizes that philosophically justice simply can’t be fully understood unless seen in a spectrum to the concept of the good, which is the supreme principle of order and truth. In the Republic, Plato shows how sometimes philosophy is like trying to look at both sides of a regular door, when maybe you should be trying to look at both sides of carousel swinging door. Plato also argues for the reality of ideas as the only way to be sure of ethical standards and of objective scientific knowledge. In the Republic and the Phaedo Plato suggests his theory of forms. Ideas or forms are the established archetypes of all phenomenon, and these ideas are the only thing completely real and true; the physical world holds only relative reality for the time being. The forms are simply ... ...be hidden. This relates to the philosopher ruling because they understand the Utopia the same way you are able to see and understand all aspects of a uninstalled door. Philosophy as an activity is not simply a way of living like many people have come to believe. It’s a journey, a journey where the philosopher finds them selves constantly thinking. Constantly thinking and questioning authority until you get what you are looking for in a statement. Philosophy in so many ways is similar to trying to look at the inside and outside of a door at once. At first you may think it can’t be done, but then you ask question, which reveal answers and outlets that lead to more question and you realize that there are so many more ways to look at the door, so many more ways to look at the world. So many more ways to look at philosophy. Philosophy as an activity is looking at a door.

Characters that influence scout in to kill a Mockingbird Essay

There are many positive influences that help shape Scout into the person she becomes at the end of the novel. In Harper Lee’s To Kill A Mocking Bird, there are 3 main characters that have an effect on Scout’s maturity. Jem Finch influences Scout because he is always looking out for her best interest. Next, Calpurnia influences Scout because she teaches her how to act â€Å"ladylike†. Finally, Atticus Finch influences Scout because he teaches her important life lessons throughout the book. Jem, Atticus and Calpurnia have the strongest influence on Scout’s development into the person she is at the end of the novel. For starters, Calpurnia helps scout become more lady like at the end of the novel by teaching her proper manners and edict. Scout learned cooking and cleaning skills from Calpurnia while Jem was busy growing up and distancing himself from her. â€Å"Just come right on in the kitchen when you feel lonesome, we’ll find lots for you to do in here.† (Lee 154). Another example of Calpurnia teaching Scout proper manners was when she corrects Scout for thinking that she is better than Walter Cunningham. â€Å"Yo’ folks might be better than the Cunningham’s, but it don’t count for nothing the way your disgracing them.† (Lee 33). When Calpurnia scolds Scout for thinking she is better than Walter, she is telling her how she was being extremely rude. Calpurnia tells her that it is not acceptable to treat company rudely. Calpurnia helps scout develop into the person she is at the end of the novel by teaching her appropriate lady like actions. Next, Jem influences Scout throughout the novel by always looking out for her best interests. When Dill first arrives Jem makes the decision that he is an acceptable friend, even when Scout questions this decision. â€Å"Jem told me to hush, which is a sure sign that Dill has been studied and found acceptable.† (Lee 9). Towards the end of the novel Jem looks out for Scout by throwing himself in front of her when they got attacked by Bob Ewell. â€Å"I felt Jem against me. He was up like lightning and pulling me with him.† (Lee 351). When Jem threw himself in front of Scout he proved that he would risk his own life looking after his sister. He wanted to make sure that Scout would end up okay, so he tried to fight off Bob Ewell in order to protect her and keep her safe. Jem Finch helps shape Scout into the person she is at the end  of the novel by always looking out for her best interests. Finally, Atticus Finch has a major influence of Scouts Developments into the person she becomes at the end of the novel because of the valuable life lessons he teaches her growing up. Atticus teaches Scout the importance of education by making a compromise that they will continue to read at home every night, as long as she is attending school during the day. â€Å"if you’ll concede the necessity of going to school, we’ll go on reading every night as we have been.† (Lee 41). Atticus also teaches Scout not to treat people differently just because they look strange or act weird. In the novel Atticus is referring to Boo Radley when he says â€Å"You never really understand a person until you’ve climbed into their skin and walked around in it.† (Lee 39). Scout does not really understand Boo Radley until the end of the book when he saves her brothers life. She really starts to understand him as she is standing on the Radley’s porch. She then realizes that even though Boo Radley was a bit odd looking, he was not a bad guy, in fact he was actually rather nice. Atticus Finch is a major influence on the person Scout is at the end of the novel because of the lessons he has taught her throughout her childhood. In conclusion, The 3 characters that had the biggest impact on Scout’s character change towards the end of the novel were Atticus, Jem and Calpurnia. First, Jem always looks out for her. Second, Calpurnia has taught her how to act like a proper lady. Finally Atticus has taught her valuable life lessons. In To Kill a Mockingbird, Harper Lee has displayed that everyone’s surroundings influence their character, personality and ultimately the person they become.

Brand Potency of Soft Drink in India

Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000 million bottles. Soft Drink Production area The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0. 7% of the total carbonated beverage market. Growth promotional activities The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had 6. 5 lakhs outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7. 5 Lakh by FY01. Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. About Pepsico & Its Products PepsiCo Mission â€Å"To be the world's premier consumer products company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † Corporate Profile PepsiCo In India PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Performance With Purpose Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact. |  |[pic] | | | | | |[pic]REPLENISHING WATER PepsiCo India continues to replenish |[|[pic] | |water and aims to achieve positive water balance by 2009, |p|PARTNERSHIP WITH FARMERS | |which means it is committed to saving and recharging more |i|PepsiCo India’s Agri-partnerships with farmers help more than | |water than it uses in its beverage plants. |c|22,000 farmers across the country earn more. | |]| | |   |  |   | |[pic] |  |[pic] | | | | | |   |  |   | |[pic] |  |[pic]HEALTHY KIDS | |WASTE TO WEALTH | |PepsiCo India will stay committed to the health and well-being| |PepsiCo India continues to  convert Waste to Wealth, to make | |of children. It will continue to provide children with a | |cities cleaner. This award winning initiative has   established| |healthy and fun portfolio while simultaneously tackling the | |Zero Solid Waste centres that benefit more than 2,00,000 | |calories out’ side of the equation by expanding its Get Active| |community members throughout the country | |programme for kids, especially for school going children. | | |PepsiCo will also launch and distribute products directly | | | |aimed at addressing nutritional deficiencies and will launch a| | | |pilot program that directly delivers against the United | | | |Nations’ Millennium Development Goal to eradicate extreme | | | |poverty and hunger by 2015. | PepsiCo’s global commitment to Performance with P urpose PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability. Human Sustainability reflects PepsiCo’s goal of nourishing consumers with products that range from treats to healthy eats. PepsiCo’s products have always offered consumers nutrition as well as great taste. The progress that PepsiCo has made under the Human Sustainability pillar includes reformulating some of its products to improve their nutritional profile while launching products that reflect consumer demand for healthier nutritious snacks and beverages. PepsiCo partners with Governments, health officials and Non Governmental Organisations to help address obesity concerns and it continues to provide consumers with new product choices and innovations. Environmental Sustainability is based on PepsiCo’s commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. PepsiCo continues to work to further reduce its water and electricity consumption and improve its packaging sustainability. Across the world, PepsiCo has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver â€Å"more crop per drop. † Talent Sustainability is founded on PepsiCo’s belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. PepsiCo pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. PepsiCo has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities. Together, PepsiCo associates across the world are building on the platform of Human, Environment and Talent Sustainability, while delivering great financial results. PepsiCo India’s Performance With Purpose To deliver on the commitment of Performance With Purpose, PepsiCo India continues to build on  its strong foundation of achievements and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and where it can have the most impact. PepsiCo India’s Performance with Purpose | |Replenishing water | |[pic] | |PepsiCo India continues to replenish water and aims to achieve positive water balance by 2009, which means it is committed to saving | |and recharging more water than it uses in its beverage plants. | | | |   | |Waste to Wealth | |[pic] | |PepsiCo India continues to  convert Waste to Wealth, to make cities cleaner. This award winning initiative  has established Zero Solid | |Waste centres that benefit more than 200,000 community members throughout the country. | | | | | | |[pic] | | | | | |   | |[pic] | | | | | | | |Partnership with Farmers | |[pic] | |PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the country earn more. | | | | | | | |   | |Healthy Kids | |[pic] | |PepsiCo India stays committed to the health and well-being of  kids. It will continue to provide children with a diverse, heathful and| |fun portfolio while simultaneously encouraging active lifestyles by expanding its Get Active programme for kids, especially for | |school going children. PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and | |will launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme | |poverty and hunger by 2015. | | | [pic] Pepsi is a soft drink that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of â€Å"smiles,† with the central white band arcing at different angles depending on the product. As of January 2009, Pepsi's newer logos have only been adopted in the United States. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Origins Pepsi was originally named â€Å"Brad's Drink†, after its creator, a pharmicist in New Bern, North Carolina. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Another theory is that Bradham and his customers simply thought the name â€Å"Pepsi† sounded good and reflected the fact that the drink had some kind of â€Å"pep† in it because it was a carbonated drink. And another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound â€Å"pop† â€Å"schi†, was condensed and simplified in the name â€Å"Pepsi†. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans; and the pop top lid producing Pepsi's oddly phonetic sound wouldn't be invented for another forty years. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1929, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race† In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. Rise During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle â€Å"Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Marketing [pic] [pic] A bottle of Pepsi with its 2003-2008 logo. This Pepsi logo is still used with Pepsi Wild Cherry, Pepsi ONE, and in many countries. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 â€Å"Ageless Wonders† that â€Å"helped redefine promotion marketing. † In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word â€Å"Pepsi. † In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Due to the timing of the new logo release, some have criticised the logo change, as the new logo looked strikingly similar to the logo used for Barack Obama's successful presidential campaign, implicating a bias towards the President. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube for Youtube. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay's, and Gatorade have had a â€Å"Bring Home the Cupâ„ ¢,† contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with The Stanley Cup and Mark Messier. In 2009, â€Å"Bring Home the Cupâ„ ¢,† changed to â€Å"Team Up and Bring Home the Cupâ„ ¢. The new installment of the campaign asks for team involvement and an advocate to submit content on behalf o f their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier. Bans in India Pepsi arrived on the black market in India in 1988. In 2003 and again in 2006, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, were banned in 2006 following partial bans on the drinks in schools, colleges and hospitals in five other Indian states. On September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the central government can ban food products. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the â€Å"Pepsi Challenge†. These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the â€Å"Challenge† across the nation. This became known as the â€Å"Cola Wars. † In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup) as Coke â€Å"Classic†. In the U. S. , Pepsi's total market share was about 31. 7 percent in 2004, while Coke's was about 43. 1 percent. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; the Canadian provinces of Quebec, Newfoundland and Labrador and Prince Edward Island; and Guatemala.. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Quebecois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo use the slogan â€Å"here, it's Pepsi† (Ici, c'est Pepsi) to answer to Coca-cola publicity â€Å"Everywhere in the world, it's Coke† (Partout dans le monde, c'est Coke). By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52. 5%. [pic] [pic] A sticker from a USSR-produced Pepsi bottle. The logo shown is a version used from 1973-91. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U. S. S. R.. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like â€Å"coca colonization†, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term â€Å"Pepsi-stroika† began appearing as a pun on â€Å"perestroika†, the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book â€Å"Generation P†. In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn't Start The Fire. The line â€Å"Rock & Roller Cola Wars† refers to Pepsi and Coke's usage of various musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages. Whilst filming the Pepsi advert Michael Jackson burned his hair. In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent. Ingredients Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Competitors †¢ Coca-Cola †¢ R. C. Cola Brands Under Pepsico (used in research) 1. Miranda 2. Slice 3. Mountain Dew 4. 7 Up About Miranda Mirinda is a brand of soft drink available in fruit varieties including orange. A â€Å"citrus† flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide. Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta and Cadbury-Schweppes's Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets. History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. Recent events Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokemon anime series to the children with a promotion of many gadgets with the characters of the manga series. A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime. Facts [pic] [pic] Pepsi and Mirinda (orange flavor) with Arabic labels (bottled, left to right). †¢ Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as â€Å"Miranda† due to its Arabic spelling. †¢ The name â€Å"Mirinda† means â€Å"amazing† in Esperanto. There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. †¢ Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack. †¢ Mirinda's primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients. †¢ Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas (â€Å"Killer Mirindas†) was the first short film of the Spanish filmmaker Alex de la Iglesia About Slice Slice is a line of fruit-flavored soft drinks m anufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem. Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, â€Å"Red†, Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994. The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor's slogan was â€Å"it's orange, only twisted. † Orange Slice has since been changed back to its original flavor. Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though. In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda. In 2009 Slice (Orange, Diet Orange, Grape, Strawberry, Peach) will be sold only in Wal-Mart Stores. About Mountain Dew [pic] Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. On October 15, 2008, it was announced that Pepsi would be redesigning their logos and re-branding many of their core products by the end of 2008. At the same time they registered the name â€Å"mtn dew† and a related logo with the United States Patent and Trademark Office. This also announced the re-launch of Mountain Dew in the UK, which was released by Pepsi in 1996 but was dropped in 1998 due to low sales. As of April 2009, the flavors â€Å"Code Red† and â€Å"Live Wire† continue to use the previous Mountain Dew design. Ingredients Mountain Dew lists its ingredients as: †¢ Carbonated water †¢ Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States) †¢ Concentrated orange juice †¢ Citric acid †¢ Natural flavors †¢ Sodium benzoate (preserves freshness) †¢ Caffeine (54 mg per 12  US  fluid ounces (350  ml)) †¢ Sodium citrate †¢ Erythorbic acid (preserves freshness) †¢ Gum arabic †¢ Calcium disodium EDTA (to protect flavor) †¢ Brominated vegetable oil †¢ Thiamin hydrochloride About 7 UP [pic] 7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the ‘7' and ‘Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. Name According to Professor Donald Sadoway (MIT) the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate). However, there are numerous myths explaining the name. One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink's carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name â€Å"7 Up†. Before the formula change in 2006, a can of 7 Up included seven ingredients. The â€Å"Up† in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7. 0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3. 67, Diet 7 Up is less acidic than lemon juice (pH 2. ), vinegar (pH 2. 9) or wine (pH 3. 5). History 7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named â€Å"Bib-Label Lithiated Lemon-Lime Soda†, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. The Great Depression was just the beginning of the business challenges the product would face. In its early years, there were around 600 lemon-lime beverage brands being sold in the US. 7 Up was able to survive and become the market leader in the category by being one of the first to be nationally distributed as well as being marketed as more healthy than other soft drinks. The success of 7 Up led Grigg to rename his company to â€Å"The Seven Up Company† in 1936. Lithium citrate was removed from 7 Up's formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as â€Å"anti-competitive†, a challenge they eventually lost. Formula 7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U. S. was re-formulated so that it could be marketed as being â€Å"100% Natural†. This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is still sweetened with high fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign's â€Å"natural† claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as â€Å"100% natural†. Instead, It is now promoted as having â€Å"100% Natural Flavors†. The controversy does not extend to other countries, such as the United Kingdom, where high fructose corn syrup is not generally used in foods, including 7 Up. Methods used during my research:- Interview method During the research I used the personal interview method. I asked the questions generally face to face. sometime only for the appointment I used the telephonic method. Questionnaire method Mostly I used the proper sequencing of the questions I used rating scale method Reason: – I think that this type of question is very easy and attractive to give the answer for respondent. I also used multiple choice type questions. Reason: – because this type of question is also easy for the respondent to give the answer. This is also helpful for clear and reasonable analysis. Open ended: – this type of question I also used in the form of personal interview. Research Design The design that is used in this project is exploratory design. The reason for choosing this design was to get clear response from the customers. I also used descriptive research design. Research Instrument used In this research I used mainly the structured questionnaire for getting the different type of information. Sample Size My sample size for this research report was of 100 individuals. Fieldwork It includes giving out in the field to collect required information and data from the concerned person. I used to visit major educational institutes, localities, markets, shops, malls usually area wise conducting short interviews & giving awareness and for the promotion about the. Under this survey my main objective was to have an interaction with its users and to find out their preferences. ANALYTICAL TOOLS USED Different types of charts are used : 1) Pie 2) Cylindrical Charts 3) Column Charts 4) Table of all percentage. About the Research Particularly about the project, this research was carried to know the Brand potency about the various brands of soft drinks in Indian Market on the basis of calculations of several values of each brand namely: 1. Value Of Memorization (VM): this is value of a brand which states the degree of remembrance of a particular brand. It tells that how much does one individual remember about the brand. 2. Value Of Association (VA): this is the value of the brand which tells the degree of association of a brand for an individual to his personal life experiences. 3. Value Of Description (VD): this is the value of the brand which tells the degree of a brand, that how much does it describes its features according to its brand name. 4. Value Of Motivation (VMo): this tells the value of the brand in the terms of the degree of motivation which the brand gives to the user to buy it. 5. Value Of Reurchase (VR): this tells the value of a brand according to which it can be calculated and stated that an individual will repurchase the brand. Market Potency = VM*VA*VD*VMo*VR Softdrink Brands Chosen for Research 1. Pepsi 2. Coca-cola 3. Thums Up 4. Mountain Dew 5. Sprite 6. 7 Up 7. Maaza 8. Slice 9. Mirinda 10. Fanta Data Analysis & Interpretation 1. People going for Brand wise or Taste wise in soft drink brands? (out of 100) [pic] Interpretation: According to the above mentioned question, it was asked that whether the user have soft drinks on the basis of Brand or its taste. Therefore it can be interpreted from the above graph that 77% of the sample size goes for soft drinks on the basis of its taste whereas 23% of the sample size goes on the basis of its brand. |Brandwise |Tastewise | |23 |77 | 2. Average, maximum & minimum age of the sample ? (out of 100) [pic] Interpretation: According to the interpretation of this graph we can conclude that the average age of the sample is of 23 years, maximum age of the sample is of 49 years and minimum age of the sample is of 16 years. |Average Age |23 | |Maximum Age |49 | |Minimum Age |16 | 3. Value of memorization for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi & Coke holds the maximum Value of Memorization among all the other brands i. e. these brands are quickly comes into the mind of the consumers. Whereas Slice & fanta holds the least value of memorization (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 34 |4. 19 |4. 16 |3. 48 |3. 01 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 62 |3. 58 |3. 58 |3. 29 |2. 95 | 4. Value of Repurchase for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi, coke, Maaza & Thums Up holds the maximum Value of Repurchase among all the other brands (11%) i. e. these brands are easily repurchased by the customers. Whereas Fanta holds the least value of repurchase (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 54 |3. 56 |3. 82 |3. 07 |2. 97 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 61 |3. 07 |3. 29 |2. 84 |2. 49 | 5. Value of motivation for each soft drink brand. pic] Interpretation: According to the diagram Thums Up holds the maximum Value of Motivation among all the other brands (13%) i. e. this brand easily motivates the customers. Whereas Fanta holds the least value of motivation (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 43 |3. 43 |3. 76 |2. 88 |2. 83 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 28 |3. 27 |3. 19 |2. 9 |2. 37 | 6. Value of Association for each soft drink brand. [pic] Interpretation: According to the diagram Pepsi holds the maximum Value of Association among all the other brands (13%) i. e. this brand is easily associated by the customers to their personal life experiences. Whereas, Fanta holds the least value of Association (7%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 43 |4. 33 |4. 47 |3. 32 |3 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 19 |3. 59 |3. 54 |3. 43 |2. 63 | 7. Value of Description for each soft drink brand. [pic] Interpretation: According to the diagram Thums up & Mazza holds the maximum Value of Description among all the other brands (12%) i. e. this brand is easily Describes its brands name according to the taste and brand it holds. Whereas, Fanta holds the least value of Description (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 2 |3. 51 |3. 96 |2. 86 |3. 32 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 75 |3. 29 |3. 06 |2. 95 |2. 56 | 8. Which brand holds the maximum market potency ? This is the original question for which this whole research was carried on, he answer for the maximum market potency holder brand can be interpreted by the following charts: [pic] [pic] Interpretation According to the above mentioned bar and chart it can clearly be known that in Indian Soft drink market specifically in Lucknow region Brand Thums Up has a maximum market Potency i. e. the brand Thums Up is very well known, remembered, and demended the most in the market by the consumers. Percentage wi se Thums Up holds 22% of the total Brand Potency while Fanta holds the minimum market Potency. It can be noticed thoroughly that both the maximum and the minimum potency brands are owned by COCA COLA. Pepsi holds the third position with 15% of brand potency. Above bar chart also deicts the brands with their levels in the analysis. Suggestions & Recommendations This research was particularly carried for only knowing the barnd name in the soft drink market of lucknow having the maximum market Potency which is Thums Up. It is suggested to Pepsico in Lucknow that it holds the third position in the research of market potency, which Pepsi brand holds. It is noticeable that the first positions are held by the competitors Coke. The company Pepsico should increase their marketing efforts. Limitations of the Study Though best efforts have been made to make the study fair, transparent, error free, there might be some inevitable and inherent limitations. Though I tried my level best to make this report most accurate, some of the limitations are as follows : ? This study is valid for Lucknow city only. ? Due to certain unavoidable reasons, it was not possible to cover each and every outlet such as holidays, absenteeism, working closed etc. ? There may be some biased response. ? Some of the customers didn't provide dull data. ? Most of the customers were too busy to meet. ? Too much time consumed on some calls because of appointments and waiting. Conclusion Soft drink market whether on micro or macro scale, it is vast and full with great opportunities. It is one of the industry which is not adversely affected by the recession process. Demand for soft drink is still at large, which is resulting in the launch of new and more soft drink variants. Due to which also the companies are adopting aggressive market strategies. Although consumers are going for and liking every soft drink brand but definitely some brands have more value and demand in the market than compared to others. This research was carried out for knowing the brand having maximum market potency, which is Thums Up hence objective achieved. At the end of this report we can clearly conclude that Coke had been greatly got success in the local Lucknow market of soft drinks as the first two positions of maximum potency Brands are held by Thums Up (22%) and Coca cola (16%). This tells us that coke’s marketing strategy is far more clear cut and accurate than its competitors Pepsico, Coke is very well understanding the mind of the local Lucknow Consumer’s, which is making coke and its other brands more preferred and desired by the consumers in Lucknow market than compared to Pepsico’s Brands. Annexure Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Age:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mob. No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Occupation:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. E-mail:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1: Excellent2: Good3: Average4: Satisfactory5: Bad Questn 1 : Which softdrink do you drink the most ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Questn 2: You choose your softdrink on what basis ? Brand wise ()Taste wise () Questn 3: How early and fast can you recall the following brands first? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 4: Priority wise tell that which brand will you repurchase again ? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 5: Do you get attracted or feel motivated towards the following brands for the purpose of use ? |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 6: Are you aware of the company names of these brands ? rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 7: Do you feel that the following brand names justify their name with their purpose ? Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]